B Brand. Balance. #90 Lemaire product design seek to examine whiteness as

seek to examine whiteness as a source of often unquestioned or even unobserved power

moreUsing an array of archival images

his series Post Truth dwells in the liminal space between the real and the imagined

and in the books Spatial Structure (B Architecture publisher) and Naïve Intention (Actar)

B Brand. Balance. #90 Lemaire product design seek to examine whiteness asIn 1991, Christophe Lemaire founded his namesake fashion label in Paris, France, which was soon lauded for its timeless everyday wear and ardent fanbase. Thinking of all skin tones, Lemaire developed a signature dialed down color palette and understated aesthetic for his practical garments made of innovative materials. These silhouettes are manifested in the brands staples namely, the dry silk shirts and the asymmetrical Twisted Dress with button